FIDR is joining the Sustainable Coffee Project which is to be organized by AEON Co., Ltd in Son La province, located in the north-western region of Vietnam.

Son La is located about 320 kilometers north-west of Hanoi, the capital city of Vietnam. The province is regarded not only as a major agricultural hub for coffee bean production, (of which Vietnam ranks second globally) but also as an area to ethnic minorities facing harsh levels of poverty.

To combat this, AEON Co., Ltd is working on implementing initiatives that will balance the sustainability of natural resources with the consistent development of business activities within these areas. As one of the activities, the company set a goal of reaching an eco-friendly standard, not just for the environment, but also for the benefit of local producers, for all private coffee brands being sold and started this Sustainable Coffee Project.

As a partner of this project, based off of our previous years of experience providing development support to ethnic minorities in Central Vietnam, FIDR will continue to work on introducing new farming methods and technologies to support coffee bean producers in an effort to improve the living standard for residents within Son La.

For more information regarding the project, please visit AEON at the link below.
https://www.aeon.info/sustainability/coffee/